Zeeba has a unique blend of clinical, business, R&D, and technology acumen which translates to the integration of operations, applications, and compliance alignment with the organization’s business strategies and requirements. Before joining TÜV Rheinland, Zeeba founded and served as CEO of Excelarise, a transformational consulting company, helping national automotive, manufacturing, healthcare, defense systems, and higher education industries leverage AI, data network (5G), big data, information exchange, and interconnectivity to achieve the organization’s strategic goals. In her spare time, she is an Adjunct Professor teaching Business and Healthcare courses for the College of Management Information System, Entrepreneurship, and Business at Kent State University.