Public and consumer awareness surrounding PFAS contamination has intensified, placing pressure on industries to address concerns about product safety and environmental stewardship. As awareness grows, consumers are demanding more transparency about the presence of PFAS in products and their potential health impacts. This heightened scrutiny can lead to reputational risks for companies associated with PFAS contamination, affecting brand loyalty and market share. Industries must navigate these challenges by adopting proactive risk management strategies, investing in research and development of PFAS alternatives, and collaborating with regulators, stakeholders, and communities to address the complex issues surrounding PFAS contamination effectively.
In the US-American market, some states have already introduced restrictions on the use of PFAS in clothing or food packaging, and in the EU there is a proposal that, in its current form, would represent one of the largest bans on chemicals in Europe.
CalProp 65 has added PFAS to the list of chemicals here: https://oehha.ca.gov/proposition-65/proposition-65-list/. The most recent “60-Day Notification Summary” has included over 16 court settlement cases specifically targeting PFAS substances in consumer products and packaging.